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A logo that works everywhere it needs to

Not just a nice picture — a mark that stays legible on a van, a business card, a phone screen and a stitched work shirt.

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The short version

Most logo problems are practical, not artistic

The logo that looked wonderful on a designer's screen turns into a smudge at two centimetres wide, disappears against a dark background, and cannot be embroidered because it has a gradient and eleven colours. None of that is a taste problem. It is a specification problem.

We design from the constraints first: the smallest size it must survive, the backgrounds it must sit on, and the ways it will be reproduced. Then we make it look good within those limits. You end up with a mark that still works in three years, when it is on a vehicle, a sign, a shirt and a website favicon.

Why it matters

It has to shrink

If it is unreadable as a phone-sized icon, it is not finished.

It has to reverse

Dark backgrounds, photos and single-colour printing all have to work.

It has to be printable

Signwriters and embroiderers need vector files and specified colours, not a JPEG.

What you get

What you receive

Concepts to choose from

Genuinely different directions, not one idea in three colours.

Full vector files

SVG, EPS and PDF that scale to any size without losing quality.

Every raster size

PNG and JPG at the sizes you will actually be asked for, including favicons.

Colour variations

Full colour, single colour, black, white and reversed versions.

Exact colour values

HEX, RGB, CMYK and Pantone so print matches screen.

Usage guide

Clear spacing, minimum sizes and what not to do with it.

Questions

Things people ask us

If yours is not here, just ask — we answer every enquiry personally.

Ask a question

Three genuinely different directions, then two rounds of refinement on whichever you pick. Presenting twenty variations sounds generous but usually means none of them had much thought behind them.

Completely, once the project is paid. You get the source files and full rights to use it however you want, forever.

Yes. A very common job is turning an old JPEG into proper vector files so it can finally be printed and embroidered properly, keeping the design you already have.

Then we talk about why and go again. It usually means the brief missed something, and that is worth uncovering rather than settling.
Works well with

Often paired with

Brand Identity

Colour, type and voice, with rules that hold.

Web Design

Sites designed around what your customers actually do.

Content Writing

Words that sound like you and rank in search.

Ready for a website that pulls its weight?

Tell us about your business and we will come back with a straight answer on what it needs, what it costs, and how long it takes.

Start a project See pricing