It is a fair question. The page is free, customers are already on the platform, and posting takes seconds. Plenty of small businesses run for years on nothing else.
But there are four things a Facebook page cannot do, and each of them costs you money quietly.
1. You do not own it
Your page exists at the pleasure of a company you have no relationship with. Pages get restricted, hacked, or suspended by an automated system with no meaningful appeal. It is uncommon, and it is catastrophic when it happens, because your entire customer-facing presence disappears with no warning and nobody to ring.
A website on your own domain cannot be taken away by somebody else's moderation queue.
2. Most people searching for you are not on Facebook
When somebody's fence blows down, they do not open Facebook. They search "fence repair near me". Facebook pages rank poorly for that kind of search, and the local map results that do appear are tied to a Google Business Profile, which itself works far better when it points at a real website.
You are not competing for attention on Facebook. You are competing for a search result, and that is a different playing field.
3. You cannot control the experience
On your own site you decide what somebody sees first, what the page emphasises, and what the obvious next step is. On a Facebook page, the layout is fixed, your prices are buried, competitors' ads run alongside you, and the "next step" is whatever the platform wants it to be.
4. It affects whether people take you seriously
For a customer about to let someone into their home or hand over a deposit, a proper website is a signal that a business is established. Fairly or not, a business with only a Facebook page reads as smaller and more temporary.
So should you drop the Facebook page?
No. Keep it. It is genuinely good for showing recent work, staying visible locally, and letting people message you the way they prefer.
Use social to stay in mind. Use your website to get found and to close.
The two do different jobs. The mistake is asking one to do both.
A reasonable starting point
You do not need twenty pages. For most local businesses, five well-written ones cover it:
- A home page that says what you do and where
- A services page, or one page per main service
- Photographs of real work
- An about page, because people buy from people
- A contact page that definitely works
Then point your Facebook page at it, and let each do the thing it is good at.